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Liberty Media's strategy delivers huge increase in F1 viewers worldwide

Liberty Media is doing well with Formula 1 and shows almost only green figures for the year 2022. Max Verstappen and Lewis Hamilton provided a spectacle in Abu Dhabi that nobody in the world wanted to miss. Indeed, compared to the 2020 Abu Dhabi Grand Prix, 97 percent more people were watching this year, reports Auto Motor und Sport. The ultimate denouement was a big crowd puller. It is logical that people did not want to miss the race. Hamilton won the world title four years in a row and now went into the final race with the same number of points as Verstappen; everything was at stake. Read more Tombazis adjusts expectations: 'Rather one second slower'. Liberty Media wins young generation...
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