News Details
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective with regards to Formula 1, is that the former owners relied on race promoters, teams and their sponsors to do much of the heavy lifting when it came to marketing of the sport. To its credit, it didn’t need to do much more to garner 500 million viewers per year but I still found that interesting when viewership began to wane. I always thought F1 could use some marketing of its own and now that seems to be the case for the new owners, Liberty Media. In its first-ever global marketing campaign, F1 has release a 1-minute video promoting the upcoming season starting in Melbourne Australia. Here is the press release:...
Full Story »
Full Story »
8y ago from TheParcFerme.com
0
You May Also Be Interested In...
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
8y ago from F1i.com
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be...
8y ago from Pitpass.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
8y ago from MotorsportWeek.com
TPF Indi Episode 46 — It Came In Like A Wrecking...
Wow! St. Pete is behind us and we’re still going on about who hit who....
8y ago from TheParcFerme.com
Elsewhere On The Network
Popular On MGPToday.com
Joan Mir: Honda has stopped updating 2026 MotoGP bike
No description available...
15h ago from Motorsport.com
Jorge Lorenzo: Marc Marquez would have 13 MotoGP...
Five-time world champion Jorge Lorenzo believes Marc Marquez would have...
3d ago from MotorsportWeek.c...
Pedro Acosta on leaving KTM for Ducati: “I have no...
No description available...
3d ago from Motorsport.com
How much do MotoGP tyres cost and who pays for them?
No description available...
4d ago from Motorsport.com
Popular On IndyCarToday.com
Road to 2027: Inside Dreyer & Reinbold Racing’s...
No description available...
4d ago from Motorsport.com
IndyCar, NASCAR Trucks returning to St. Pete Grand...
No description available...
4d ago from Motorsport.com
Dreyer and Reinbold purchases Rahal entry in first...
Dreyer and Reinbold Racing has announced that it has purchased one...
5d ago from MotorsportWeek.c...
Dreyer & Reinbold Racing to return full-time to...
No description available...
5d ago from Motorsport.com
Popular On TotalWRC.com
Sebastien Ogier to reunite with champion co-driver for...
No description available...
17h ago from Motorsport.com
Suninen leads by 8.9 seconds as decisive final day...
At the close of Saturday's opening leg, Suninen held an 8.4-second...
1d ago from MotorsportWeek.c...
Thierry Neuville and Adrien Fourmaux unclear on WRC...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
Newcastle agree £51.5m Johan Manzambi deal and insist...
t;li>Switzerland international poised to sign from FreiburgGuimarães...
2h ago from TheGuardian.com
Club World Cup likely to expand for 2029 with more...
t;li>Fifa agrees joint venture with lobby group EFCNext edition poised...
2h ago from TheGuardian.com
John Stones set for Inter move after shining for...
t;li>Defender left Manchester City on free transfer‘I still feel I...
4h ago from TheGuardian.com
Inter Milan close in on Arsenal and Chelsea target as...
Inter Milan are set to discuss a two-year deal with John Stones as a free...
8h ago from CaughtOffside.com
Comments
Hottest News
Why did Hadjar fail to keep up with the top drivers at the...
Isack Hadjar believes Red Bull extracted the... Read More »
4h ago from F1Technical.net
Hamilton vows to cut out mistakes after fourth penalty in...
Lewis Hamilton has admitted he needs to stop... Read More »
4h ago from F1Technical.net
Russell rues anti-stall drama after recovery drive at...
George Russell admitted a disastrous start ruined... Read More »
4h ago from F1Technical.net
