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F1 launches 'Engineered Insanity' global marketing campaign
It's taken almost seven decades but Formula One has finally launched its first ever global marketing campaign since the sport's inception in 1950. The campaign kicks off with the release of a frenzied one-minute video entitled "Engineered Insanity" which showcases the exhilarating sights and sounds of Grand Prix racing as seen through the eyes of a selection of blown away "superfans" standing inside a wind tunnel. "There is definitely a sense of appreciation that for the first time Formula One is promoting the sport and the series itself," F1's new director of marketing, Ellie Norman, told Reuters. "The teams work incredibly hard from their team and...
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