News Details
F1 plans merchandise route that NASCAR experimented with
Formula 1 plans to revamp the merchandise experience for fans next year, adopting the ‘souvenir tent’ concept that proved to be a flop in NASCAR. Back in 2015, NASCAR announced a 10-year agreement with merchandise experts Fanatics, who will be working on the F1 project, to help streamline the sales of trackside souvenir products. Key to the idea was a 'superstore tent' that provided a centralised point for the purchase of all team and driver merchandise. But while the idea seemed great on paper, the experience left fans feeling flat – and in 2017 the sport reverted to the traditional trailers that had been so popular over the years. F1 is committing to the 'superstore' idea though,...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
F1 plans merchandise route that flopped in NASCAR
Formula 1 plans to revamp the merchandise experience for fans next year,...
8y ago from Motorsport.com
Todt revives idea of ‘global engines'
FIA president Jean Todt has brought up the idea of using 'global engines'...
8y ago from PlanetF1.com
F1 fans promised all-new television experience in 2018
Formula 1 fans have been told to expect an all-new experience in the way...
8y ago from Motorsport.com
Fans and friends continue to hope for Schumacher...
Seven-time Formula 1 world champion Michael Schumacher turned 49 on...
8y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
What Pedro Acosta was missing in Aragon GP win fight...
No description available...
2h ago from Motorsport.com
Watch: Marc Marquez and Marco Bezzecchi's slipstream...
No description available...
3h ago from Motorsport.com
Marc Marquez reveals "big mistake" that made...
No description available...
4h ago from Motorsport.com
Marc Marquez clinches Aragon MotoGP victory
Marc Marquez claimed a hard-fought victory at the MotoGP Aragon Grand...
5h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Max Garcia surges to first-ever Indy NXT win at The...
No description available...
2h ago from Motorsport.com
Rain places IndyCar race from Milwaukee Mile on hold
Update: Cars have returned to the grid and the series will attempt to...
23h ago from MotorsportWeek.c...
IndyCar moves second portion of Milwaukee race to...
The final portion of the first race of IndyCar’s double-header from...
18h ago from MotorsportWeek.c...
IndyCar Milwaukee Race 1 suspended by rain, will...
No description available...
18h ago from Motorsport.com
Popular On TotalWRC.com
WRC Paraguay: Penultimate stage cancelled after...
No description available...
2h ago from Motorsport.com
Sami Pajari leads WRC Rally del Paraguay into final day
Sami Pajari holds the lead going into the final day of the WRC Rally del...
8h ago from MotorsportWeek.c...
WRC Paraguay: Adrien Fourmaux wins five stages as Sami...
No description available...
18h ago from Motorsport.com
What WRC’s new owners plan to change – and what...
No description available...
22h ago from Motorsport.com
Popular On GunnersToday.com
Medical booked for Monday as Arsenal agree deal for...
Barcelona have agreed a deal to sign Gabriel Jesus from Arsenal, with the...
4h ago from CaughtOffside.com
Arsenal agree club-record £55.7m Martinelli sale as...
Arsenal have agreed a club-record £55.7m fee with Al Hilal to sell...
4h ago from SkySports.com
Barcelona plotting shock move for Arsenal outcast as...
Barcelona are reportedly plotting a shock move for out-of-favour Arsenal...
5h ago from SportsKeeda.com
Barcelona agree deal to sign Jesus from Arsenal
Barcelona have agreed a deal in principle with Arsenal to sign Gabriel...
5h ago from SkySports.com
Comments
Hottest News
Ferrari and junior features in Haas test amid F1 seat...
Ferrari Academy driver Rafael Camara has... Read More »
58m ago from MotorsportWeek.com
F1 star Ralf Schumacher injured in jet ski accident after...
Former F1 driver Ralf Schumacher has dislocated... Read More »
48m ago from GPFans.com
Lando Norris reveals F1 rivals' interest rebuffed to sign...
Lando Norris has revealed McLaren's F1 rivals... Read More »
1h ago from MotorsportWeek.com
