News Details

Heineken to enter Formula 1 with EUR 200m deal

Heineken to enter Formula 1 with EUR 200m deal Dutch beer brewer Heineken is reportedly entering formula one with a major sponsorship deal. A month ago, F1 legend Sir Jackie Stewart announced that, 'Very soon, a 'large internationally-renowned company will come into F1 as a global sponsor'. De Telegraaf, a Dutch newspaper, said that brand is Heineken, with the first signs of the deal to be trackside during the Canadian grand prix next month. 'Heineken will probably also enter into a partnership with one of the teams as part of the sponsorship agreement with FOM,' the report said, valuing the five-year deal at some EUR 200 million. Heineken, also a sponsor of football's champions league,...
Full Story »
10y ago from ThisIsF1.com 0
Share

You May Also Be Interested In...

Heineken making $150m deal!

Beer is coming to Formula 1!   No, we won't be seeing Nico cracking...
10y ago from F1.co.uk

F1 lands Heineken as series sponsor

F1 News F1 lands Heineken as series sponsor Power Unit Use – Update...
10y ago from Formula1Blog.com

IndyCar – Let the Month of May begin!

F1 News F1 lands Heineken as series sponsor Power Unit Use – Update...
10y ago from Formula1Blog.com

Stewart-Haas working on NASCAR debut for Grosjean

 XPB Images Stewart-Haas is working on a plan to give Romain...
10y ago from F1i.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Will Power and Graham Rahal at odds over last lap...

On the final lap of Sunday’s IndyCar event from Road America, veterans...

Popular On TotalWRC.com

Popular On GunnersToday.com

Arsenal now in direct talks to sign highly-rated...

Arsenal have opened direct talks with Leicester City over a deal for...
45m ago from CaughtOffside.com

Atletico Madrid want PL side to include £64m star in...

Atletico Madrid are pushing to sell Julian Alvarez to Arsenal after his...
45m ago from SportsKeeda.com

Video: Man United & Arsenal transfer target...

Portugal forward Rafael Leao scored his country's 5th goal as they...
1h ago from CaughtOffside.com

Sources: Six PL suitors for World Cup striker revealed...

Arsenal stand to bank around £7.5m this summer from a potential Folarin...
2h ago from CaughtOffside.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.