News Details
Ferrari makes its mark, in more ways than one
A radical new Formula One concept… and then being topped by Lego in terms of brand power – just another 24 hours in 'being Ferrari'. Plastic building blocks. Fizzy drinks. Expertly-crafted thoroughbred Italian sportscars. It's amazing to think that, given their diversity, that such different products could ever be compared in the same arena, yet that is what a recent branding report has revealed. According to Brand Finance, in terms of brand 'power', Lego > Red Bull > Ferrari. Lego Movie and Lego Star Wars have enhanced its standing; in contrast, Ferrari's lack of world championships in recent years have blunted its edge. Big ideas in Maranello Incoming chairman Sergio Marchionne...
Full Story »
Full Story »
11y ago from Motorsport.com
0
You May Also Be Interested In...
Lego overtakes Ferrari as most powerful brand
Lego has overtaken Ferrari as the most powerful brand in the world,...
11y ago from Motorsport.com
Failure in F1 has negative impact on Ferrari brand
On-track struggles in Formula 1 have hurt Ferrari's legendary brand...
11y ago from GrandPrix247.com
F1 struggles hurt Ferrari brand power – study
On-track struggles in formula one have hurt fabled Ferrari's brand power,...
11y ago from ThisIsF1.com
F1 struggles hurt Ferrari brand power?
On-track struggles in formula one have hurt fabled Ferrari's brand power,...
11y ago from GrandPrix.com
Elsewhere On The Network
Popular On MGPToday.com
Jorge Martin to decide on arm pump surgery after...
No description available...
16h ago from Motorsport.com
Tech3 confirms Pol Espargaro for Austrian GP as...
No description available...
16h ago from Motorsport.com
Fabio Quartararo: “Every night, I think about how...
No description available...
18h ago from Motorsport.com
Marc Marquez was “playing with us” in San Marino...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
From Värnamo to victory lane: Hometown hero Felix...
No description available...
10h ago from Motorsport.com
Jonathan Diuguid reveals importance of Laguna Seca win...
Scott McLaughlin took victory in the final race of the 2026 IndyCar...
1d ago from MotorsportWeek.c...
FOX Sports touts second year of IndyCar audience...
FOX Sports has released viewership information for its second season...
3d ago from MotorsportWeek.c...
IndyCar releases final TV ratings for 2026, up 23%...
No description available...
4d ago from Motorsport.com
Popular On TotalWRC.com
Kankkunen: Toyota’s record-equalling WRC title...
No description available...
12h ago from Motorsport.com
F1 world champion among drivers for Race Of...
No description available...
16h ago from Motorsport.com
Elfyn Evans says Rally Chile puncture was “harsh”...
No description available...
2d ago from Motorsport.com
WRC Chile: Victory boosts Oliver Solberg’s title...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
'So painful to watch' - Arsenal fans disappointed with...
Viktor Gyökeres has come under fire over his performance in Arsenal’s...
4h ago from SportsKeeda.com
Ipswich 2-4 Arsenal
Highlights from the Carabao Cup round three clash between Ipswich and...
6h ago from SkySports.com
Mehmeti finally gives the home fans something to cheer...
Anis Mehmeti slots in the ball into the back of Arsenal's net after a...
6h ago from SkySports.com
'Arsenal are absolutely CRUISING!' - Dowman's second...
Max Dowman scores his second of the night to put Arsenal three up against...
7h ago from SkySports.com
Comments
Hottest News
From hero to zero: Fire saviour stripped of driving permit...
Less than two weeks ago, Loek Hartog was a hero.... Read More »
15h ago from GPFans.com
Horner hailed as 'Hamilton wants changes' - Italian media's...
The annual meltown at Ferrari may be the most... Read More »
8h ago from GPFans.com
British wonderkid tipped for F1 stardom handed golden...
Brilliant British youngster Freddie Slater has... Read More »
6h ago from GPFans.com
