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Exclusive: Audi's masterplan to enter F1

Column To news overview © Audi Sport The first rumblings that VW Group was considering entering Formula 1 surfaced in July 2021 during a power unit summit called by the FIA during the Austrian Grand Prix weekend: The German carmaker, which comprises 11 brands across two and four wheels and heavy vehicles, was represented by two divisional CEOs, namely Oliver Blume of Porsche and Audi top man Markus Duesmann. Still, attending such meetings is cheap; the costly bit is signing up to F1 participation, whether as power unit supplier or team owner: even after budget caps on chassis and racing operations were introduced last year, there is little change from $250m when all costs are tallied. Add...
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