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Porsche trademark inches brand closer to F1 return

Porsche has registered a new F1-themed trademark Porsche appears to be inching its way ever closer to a Formula 1 return following the registration of a new trademark. On Monday, it emerged that the German automaker, which has been heavily linked with Red Bull, applied for a trademark on the term ‘F1nally’ through the German Patent and Trademark office. It follows the revelation that Porsche was looking to acquire a 50 percent stake in Red Bull Racing according to documents made public by Morocco’s Conseil de la Concurrence. For such a deal to go ahead, it would require approval with regards to anti-competition legislation in a number of markets outside of the European Union. Those...
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