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Formula One teams up with AlphaTauri in fashion collaboration
Ahead of the season-opening Bahrain Grand Prix, Formula 1 has announced a multi-year collaboration with AlphaTauri that will see Red Bull’s premium fashion brand become the Official Premium Fashion Apparel Supplier of Formula 1. The two-year deal will see AlphaTauri supply uniform to all F1 personnel at the circuit, including senior staff and F1 presenters. Founded in 2016, AlphaTauri is a young, dynamic fashion brand fuelled by a desire to showcase the fusion of ground-breaking technologies and stylish clothing. Collaborating with experts worldwide, AlphaTauri prides itself on utilising trailblazing techniques and modern designs to create comfortable, functional, and smart fashion....
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4y ago from F1Technical.net
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