News Details
Alpine adds pink - signs up BWT as title supplier
The Alpine F1 team has signed a strategic long-term partnership with Austrian water treatment company and former RacingPoint/Aston Martin sponsor BWT. The deal was rumored to be in the works, but the Enstone squad confirmed the title sponsorship agreement that will see Alpine's blue cars race with a splash of pink on their bodywork this season. Alpine says that it has committed to use BWT’s iconic pink branding "to spread the message of sustainability and social responsibility further around the world, utilising the combined global platforms of Formula 1 and the automotive industry". The pink colour symbolises BWT’s mission to 'Change the World – sip by sip' and to make it...
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