Formula 1 world champion Max Verstappen and streaming service Viaplay have agreed on a lucrative content deal that will provide subscribers exclusive access to his life on and off the track. As part of the deal, Viaplay subscribers across all territories will have access to exclusive documentary programming detailing Verstappen’s on and off-track life. Nordic Entertainment (Nent) Group-owned Viaplay is set to launch in the Netherlands on 1 March 2022 after securing a three-year deal to air F1 at a cost of 90-million. Nent is making a big push with F1 programming hence teaming up for exclusive behind-the-scenes material with Verstappen who is a big drawcard, particularly in Holland where...
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