News Details
In the Pit Lane: Place Your Bets
Back in the day when Formula 1 was run by the sport's ringmaster Bernie Ecclestone betting was a dirty word believing the gambling industry would tarnish his sport's image. How this squared with his love of tobacco money was always a mystery. When Liberty Media took control Adam Crothers Formula 1’s head of digital media was tasked with coming up with a strategy to make money from sports betting. The key was data that would enable live betting during races and very quickly Liberty signed up the Interregional Sports Group (ISG) on a five-year deal worth an estimated $100-million allowing ISG the commercial rights to sell F1 to gambling companies. Partnering with ISG would be European tech...
Full Story »
Full Story »
9mo ago from GrandPrix247.com
0
You May Also Be Interested In...
Mazepin says harsh criticism ‘irrelevant'
Oct.19 Nikita Mazepin says the firestorm of criticism he has received so...
9mo ago from OneStopStrategy.com
Hamilton making ‘a lot of mistakes' –...
Oct.18 Lewis Hamilton has 'got away' with 'a lot of mistakes' as he...
9mo ago from OneStopStrategy.com
Aston Martin 'embarrassed' in 2021 – Schumacher
Oct.19 Aston Martin should be more 'embarrassed' than quadruple world...
9mo ago from OneStopStrategy.com
Marko: I Hope Hamilton & Verstappen Can Keep Stay...
Senior Red Bull advisor Dr Helmut Marko has said he hopes that Max...
10mo ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Mir “doesn’t want to destroy” Honda MotoGP team...
No description available...
3h ago from Motorsport.com
Marc Marquez ‘won’t wait to be 100%’ fit to make...
No description available...
2h ago from Motorsport.com
Bagnaia "lucky" to be back in MotoGP title...
No description available...
1h ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar at Gateway: Start time, how to watch, entry...
No description available...
2h ago from Motorsport.com
Power “even more calm than he’s shown” says...
No description available...
57m ago from Motorsport.com
Castroneves taking longer than expected to adjust to...
Helio Castroneves is competing in his first full IndyCar season since...
3h ago from MotorsportWeek.c...
Castroneves on 2022: Difficult to teach an old dog a...
No description available...
19h ago from Motorsport.com
Popular On TotalWRC.com
Home hero Neuville shines on Ypres Rally shakedown...
No description available...
17m ago from Crash.net
Solberg reveals unusual mental reset after WRC Finland...
No description available...
8h ago from Motorsport.com
Neuville: Everything must be “on point” for Ypres...
No description available...
1d ago from Motorsport.com
Rovanpera 'feeling good' ahead of potentially historic...
No description available...
1d ago from Crash.net
Popular On GunnersToday.com
“If he was to go, you would need to replace him”...
No description available...
1h ago from SportsKeeda.com
Hector Bellerin decision looms as interest grows in...
It has been clear for some time that Hector Bellerin will not stay at...
47m ago from CaughtOffside.com
Arsenal Women Arsecast Episode 49: Arsenal get a...
Welcome to a brand new episode of the Arsenal Women Arsecast, the number...
37m ago from News.ArseBlog.com
“It was one of the most wonderful things I’ve seen...
No description available...
3h ago from SportsKeeda.com
Comments
Hottest News
Ferrari and Red Bull to lose performance as FIA will...
The FIA has confirmed that the teams have found... Read More »
9h ago from Formula1News.co.uk
Rumours about Schumacher and Alpine increase after...
Alpine seems to be looking for a new driver for... Read More »
5h ago from GPBlog.com
Valtteri Bottas accuses Lewis Hamilton of being a...
Valtteri Bottas' first season with the Alfa Romeo... Read More »
1h ago from Formula1News.co.uk