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Aston Martin announces content partnership with TikTok

The Aston Martin has announced that it has has entered into a unique content-creation partnership with TikTok, who become the organisation’s Official Creator Partner. The TikTok logo will feature prominently on the team’s AMR21 car – on the driver headrest and inner Halo – and will be revealed at this week’s British Grand Prix at Silverstone, July 16-18. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new and innovative ways to engage with the AMCF1 story – including exclusive social content on the team’s brand-new TikTok account. TikTok will also launch a series of global hashtag...
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2mo ago from F1Technical.net 0
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