News Details

In The Pit Lane: F1 bucking sponsorship trends?

In the COVID-19 world sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market. New research from the European Sponsorship Association and Nielsen Sport found the total value of Europe’s sponsorship market shrunk from a record 30.69 billion in 2019 to 23.63 billion in 2020 – its lowest point since 2010. Analysis of the figures indicates the sports sector fared better with a fall of 9%. Formula 1 has been bucking the trend with some major deals recently struck and is emerging in good shape all things considered. Sponsorship is old hat with the new buzz words such as commercial partners taking centre stage. Williams is particularly proactive in...
Full Story »
1y ago from GrandPrix247.com 0
Share

You May Also Be Interested In...

In The Pit Lane – Optimism required during 2021 F1...

The 2021 season gets underway with a cracker but with it, all the...
1y ago from GrandPrix247.com

Mercedes follow Manchester United with...

Ian Parkes Tuesday 30 march 2021 11:00 Mercedes has followed Manchester...
1y ago from GPFans.com

Perez adjusting to way RB16B ‘needs to be driven'

Racing from the pit lane to P5 in Bahrain, Sergio Perez has warned rivals...
1y ago from PlanetF1.com

McLaren Beat ‘Big' Rivals To Sign This Young...

McLaren had to compete against “big” F1 rivals to sign FIA European...
1y ago from Formula1News.co.uk

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

‘What goes around comes around’ – Ericsson hits...

Marcus Ericsson and Romain Grosjean were involved in a short spat on...

Lundqvist gaps McElrea with Nashville Indy Lights win

Linus Lundqvist has extended his Indy Lights series lead over Hunter...
5h ago from SpeedCafe.com

VIDEO: Nashville IndyCar race highlights

Highlights of a chaotic Nashville IndyCar race, in which Scott Dixon...
6h ago from SpeedCafe.com

Popular On TotalWRC.com

Motorsport Monday: Issue 479 FREE to read now

We have a packed edition for you this week! MotoGP returned following its...

Tanak holds off Toyota charge to win Rally Finland

Ott Tanak held off Kalle Rovanpera to take his first victory since Rally...

Popular On GunnersToday.com

Premier League team of the week: Two Arsenal...

The first Premier League team of the week of this season is in, with...
3h ago from CaughtOffside.com

Revealed: The Premier League club who wanted to sign...

Isco has just moved from Real Madrid to Sevilla on a free transfer, so how...
4h ago from CaughtOffside.com

Pepe out, Diaby in? Or will it be Neto?

Morning all. The opening weekend threw up some interesting results....

Arsenal 'identify Seko Fofana as Youri Tielemans...

Arsenal reportedly identify Lens midfielder Seko Fofana as an ideal...
3h ago from SportsMole.co.uk

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.