Jacques Villeneuve believes that Lewis Hamilton's habitual winning with Mercedes is an image that no longer brings PR value to the German Formula 1 team. The 1997 Formula 1 World Champion, turned Sky F1 and Canal+ pundit, suggests that the triumphs benefit Hamilton more than than they do the team; in other words more Lewis than Merc. Quoted by Speedweek, Villeneuve said: “I think Mercedes has achieved the maximum it can get in terms of media attention and prestige. If Hamilton is now world champion again, then nothing additional will be gained. 'I also believe that the general public perceives all of these titles as Hamilton titles, rather than Mercedes titles. In my opinion, the image...
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