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Alpine rebrand kept Renault in F1 – CEO
Mar.18 Rebranding as Alpine justified the Renault group remaining in Formula 1, according to the Enstone based team's new CEO Laurent Rossi. 'The thinking behind Renault and F1 was constantly questioned within the company, for various reasons,' Rossi, who will report directly to Renault CEO Luca de Meo, told Auto Hebdo. 'Whenever we encountered problems and had to cut costs, the management wondered what the project was worth – and that makes sense,' he explained. 'Every so many years it was thought about whether participating in Formula 1 was worth the money.' Rossi said the problem is that F1 is a sport focused mainly on sporting performance, which in many ways does not align with...
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5y ago from OneStopStrategy.com
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