Ferrari has made a deal with Armani for clothing for its drivers around the track. The drivers will receive their own tailor-made suits from the Armani cupboard with a dash of Ferrari. Ferrari announced the deal without elaborating on the financial side. It was all about the clothing and the interpretation of the strong Italian make. Indeed, both the racing team and the fashion brand are from Italy. John Elkann, director at Ferrari, reports that style and elegance were important in the choice. "Armani is synonymous with Italian style and elegance. We share the same pride in representing us around the world. From today, Scuderia Ferrari and Giorgio Armani are working together to...
Full Story »