French car-maker Renault will rebrand its Formula One team for the start of the 2021 season in a bid to promote its Alpine brand. The team’s cars will sport a predominantly blue livery as part of the marketing of Alpine, a small sports car manufacturer which Renault acquired in 1973. READ: Mclaren Expecting ‘New Normal’ In F1 From 2022 Renault F1 team principal Cyril Abiteboul said the rebrand “comes at a key moment in the trajectory of the team and the sport”, pointing to the imposition of a budget cap in Formula One next year and the shake-up of the technical regulations in 2022. 'The new regulatory and financial framework will establish the conditions for a fairer motor sport...
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