News Details
In the Pitlane: Zak Brown, deal-maker
In the week McLaren announced Gulf Oil as a new sponsor the team also came in for criticism for its deal with British American Tobacco and their “a better tomorrow” campaign. Well, with the deal being worth an estimated $40m it is not surprising McLaren has decided to pocket the money. McLaren has a unique approach to sponsorship; their strategy is to sign multiple sponsors and have no title sponsor. Having a title sponsor may work for the big beasts of Mercedes and Ferrari but recently it has not served the smaller teams well. Williams parted company with ROKiT back in May leaving existing sponsor Michael Latifi to make up the shortfall by increasing his company’s sponsorship no...
Full Story »
Full Story »
6y ago from GrandPrix247.com
0
You May Also Be Interested In...
Bullish Brown says McLaren now 'financially healthy'
McLaren Racing boss Zak Brown says the F1 outfit's financial situation...
6y ago from F1i.com
Brown: We'd be open to Alonso for Indy in 2021
Fernando Alonso could return to McLaren for the 2021 Indianapolis 500...
6y ago from GrandPrix247.com
'We're financially healthy,' declares Zak Brown
Just weeks after his team faced the possibility of becoming insolvent,...
6y ago from Pitpass.com
In the Pitlane: F1 races to Africa?
In his ongoing campaign to raise awareness of the Black Lives Matter...
6y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez was “playing with us” in San Marino...
No description available...
7h ago from Motorsport.com
From “angry” to podium: How KTM turned around...
No description available...
6h ago from Motorsport.com
Winners and losers from MotoGP’s decisive San Marino...
No description available...
10h ago from Motorsport.com
Marc Marquez: MotoGP rivals gave me a “present” -...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Jonathan Diuguid reveals importance of Laguna Seca win...
Scott McLaughlin took victory in the final race of the 2026 IndyCar...
4h ago from MotorsportWeek.c...
FOX Sports touts second year of IndyCar audience...
FOX Sports has released viewership information for its second season...
1d ago from MotorsportWeek.c...
IndyCar releases final TV ratings for 2026, up 23%...
No description available...
2d ago from Motorsport.com
Palou concludes successful IR-28 oval validation test...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Elfyn Evans says Rally Chile puncture was “harsh”...
No description available...
21h ago from Motorsport.com
WRC Chile: Victory boosts Oliver Solberg’s title...
No description available...
1d ago from Motorsport.com
WRC Chile: Penultimate stage puncture dashes Elfyn...
No description available...
1d ago from Motorsport.com
Oliver Solberg and Elliot Edmondson turn up the heat...
Oliver Solberg and Elliot Edmondson claimed their third career WRC...
1d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Real Madrid already have deal agreed for Arsenal star...
Arsenal will have to fend off Real Madrid in January if they want to keep...
1h ago from CaughtOffside.com
Arsenal demand meeting with Pro Ref over...
t;li>Club want explanation after spot-kick given against themThey are...
5h ago from TheGuardian.com
'Worthy of Real Madrid' – Dangerous but...
Former Arsenal player Nuno Tavares has been told he's good enough for Real...
7h ago from CaughtOffside.com
Ex-Arsenal star who failed to shine at Emirates could...
Former Arsenal defender Nuno Tavares could have spent more than a decade...
7h ago from SportsKeeda.com
Comments
Hottest News
Adrian Newey promises Aston Martin improvements at next F1...
Adrian Newey has claimed there is more to come... Read More »
2h ago from GPFans.com
'Lewis will never trust Charles again' - F1 journalist...
F1 insider Peter Windsor believes Lewis Hamilton... Read More »
1h ago from GPFans.com
Bortoleto: Madring race so dull 'I almost fell asleep’
Madrid’s Madring was billed as a dazzling new... Read More »
2h ago from F1i.com
