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Sponsors in F1: The successful relationship between Petronas and Mercedes

Since the first successful Mercedes campaign in Formula 1 in 2010, title sponsor Petronas has been taking part in the success. But what kind of company is Petronas and what is their purpose in Formula 1 in addition to brand recognition? Although Petronas has been the title sponsor of the Mercedes team since 2010, the Malaysian company has often appeared with their name in the top class of motorsport. To be precise, fifteen years earlier. The name first appeared in 1995 as a sponsor for the Red Bull Sauber Petronas team.  Read more Zak Brown says there is no better time for Mercedes engine switch than 2021! The team was even working on making its...
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