Photo by: www.kymillman.com/f1 Rich Energy is an energy drink brand from the UK that had made an attempt at acquiring Force India but when that didn't happen, they engaged other teams for a sponsorship opportunity and it seems that Haas was keen to work with them. So much so that Haas will now re-brand itself with Rich Energy becoming the title sponsor of the team in 2019. That's an interesting move considering that Haas was always meant to be a vehicle for Haas Automation bran exposure in EMEA and APAC. Here's the press release: Press Release: Rich Energy, the premium British energy drink brand, will become the title partner of Haas F1 Team in a multi-year agreement beginning with the...
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