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Arrivabene: What does Formula 1 have to do to beat Playstation?
While Formula 1 embraces new technologies to communicate the message to a broader audience, Ferrari chief Maurizio Arrivabene believes that the real competition the sport faces is luring the PlayStation generation away from their consoles to consume what the top flight of motorsport has to offer. Speaking during the United States Grand Prix weekend, Arrivabene said, 'Our competitor today, in my opinion, it’s my personal opinion, they are the Playstations. If you look at Gran Turismo, most probably we need to switch our minds and focus our attention on our competitors.' 'Today we have a broad offer of entertainment and we need to look at everything, not only certain sports and try to...
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8y ago from GrandPrix247.com
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