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Formula One moves into the Fantasy Sports arena
Formula One officially launched on Thursday its Fantasy F1 online game in partnership with Dublin-based International entertainment company PlayON. Formula One also announced it has acquired a $42.62 million equity stake in PlayOn as it ramps up its presence in the very popular Fantasy Sports arena. The investment is a first for The Formula One Group which had previously never acquired a stake in an external company or a partner. Through its new digital endeavour, the sports aims to attract a new and younger audience in key strategic markets such as the US. "Formula One is continuously looking for ways to engage with new audiences, particularly in the digital space," said Frank...
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