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Formula 1 extends fan tracking project to eight races
Formula 1 has expanded a crowd-tracking project to eight races this season after a trial run at last year’s United States Grand Prix in Austin highlighted how many of those attending were more interested in music than motor racing. The data also revealed missed commercial opportunities, with the positioning and size of retail outlets at the Texas track based on erroneous assumptions about how the fans were likely to behave. Matt Roberts, Formula One’s global research director, told a SportsPro Live event on Wednesday that Saturday had been busier than the race Sunday at Austin’s Circuit of the Americas last October. That was because a Justin Timberlake concert, aimed at...
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