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F1 Reports Increase in TV and Social Media Viewership
Formula One has become the fastest-growing sports brand on social media following an increase in both TV and digital audience figures. Newly-published figures by Formula One Management (FOM) show an increase in it's global audience in 2017 compared to 2016. F1's top four markets – Germany, Brazil, Italy and the UK – all saw an increase in audience. Of those four markets, Italy saw the biggest increase (19.1%), followed by Brazil (+13.4%), the UK (+3.9%) and Germany (+0.9%). Significant increases in viewership came from China (+42.2%), Switzerland (+14.3%) and Denmark (+14.1%). Whilst the overall viewing figures of events (live and non-live) remained at around 603 billion, the...
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6y ago from FormulaSpy.com
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