News Details
Scuderia Ferrari IQOS
Following yesterday's article in which the prospect of Scuderia Ferrari carrying IQOS branding was explored, designer Sean Bull got in touch to share his vision of a possible 2018 livery for the Scuderia. Philip Morris International, as title partners of Ferrari, will likely seek to include IQOS naming rights within a partnership announcement in order to maximise coverage and brand exposure. As such the team may well be referred to as Scuderia Ferrari IQOS, following the previous Scuderia Ferrari Marlboro naming convention. Sean‘s concept livery harks back to Ferrari livery style of the early 90's using black as a secondary colour throughout the design. The use of black on the front...
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8y ago from JWGrandPrix.com
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