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Analysis: eSports opens the door to wide world of F1 engagement
Slightly late to the party, Formula 1 is beginning to engage with eSports, a new field that opens up opportunities to seek out new fans around the world. Kate Walker talks to market research experts Nielsen Sports about the opportunities. Nielsen Sports today released a comprehensive study of the habits of eSports fans in Europe and North America, the first phase of a global research project into the industry. “The mainstream perception of eSports has been changing recently,” said Samantha Lamberti, head of motorsports Europe for Nielsen Sports. “When we started researching eSports about four years ago, it felt like a completely different entity, unrelated to traditional sports....
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