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Formula 1 and Snapchat announce new global partnership
Formula 1 and Snap Inc. (Snapchat) announced a new global partnership to cover a selection of forthcoming Grand Prix races on Snapchat’s curated editorial platform, Discover. The deal marks Formula 1’s first commercial collaboration with a major digital and mobile-first platform, and will officially kick-off this weekend, with coverage of the 2017 Formula 1 Rolex British Grand Prix on Sunday through Snapchat’s Our Stories. This partnership with Snap is part of the ongoing Formula 1 strategy to develop the sport on several digital platforms, and of course the Official F1 App and the official Formula 1 site. Our Stories, one of three types of content on Snapchat’s Discover platform,...
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6y ago from GrandPrix247.com
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