Lewis Hamilton is hoping that Formula One's new owners Liberty Media will make use of social media in a similar way as other sports in order to attract a new generation of followers. The Mercedes AMG Petronas Formula One Team driver is far from shy in his online world, sharing most days with his multitude of fans. And he is certainly not the only driver to make use of its convenience in connecting with his supporters. But drivers are under tight restrictions discouraging any broadcasting from the paddock, boundaries Hamilton himself has been known to push. His argument is that Formula One is failing to keep up with the times, proving almost archaic in their phobia of digital media's...
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