News Details
Why Mumm Champagne chose Formula E over F1
As the 2015 Formula One World Championship drew to a close, so did a 15-year partnership the sport held with Mumm Champagne. Following a period of extensive analysis in which fan association of the brand with Formula One was disappointingly low, the need for a change in direction was clear. Realising the brand could no longer rely on the pull of Formula One, Mumm Champagne, under the guidance of Carl Gurdjian, embarked upon a bold strategy focusing their motorsport efforts on Formula E. Having been involved with the sport since day one as something of a silent partner, acting predominately as a supplier, the 2015/2016 season saw Mumm Champagne become a leading partner in the...
Full Story »
Full Story »
10y ago from JWGrandPrix.com
0
You May Also Be Interested In...
Verstappen enjoys the taste champagne
Runner-up of the Austrian Grand Prix Max Verstappen has said that he likes...
10y ago from PlanetF1.com
Jean-Éric Vergne open to an F1 return with Scuderia...
Speaking from the London round of the FIA Formula E championship, Mumm...
10y ago from JWGrandPrix.com
Vettel may need to change gearbox in Austria
Sebastian Vettel is likely to be hit with a five-place penalty due to a...
10y ago from GrandPrix247.com
Hamilton: I hope we can continue to race
Reigning F1 world champion Lewis Hamilton has urged Mercedes to reject...
10y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
VR46 signs Nicolo Bulega for 2027 MotoGP season
No description available...
5h ago from Motorsport.com
Cal Crutchlow heaps praise on Pedrosa-like Ai Ogura in...
No description available...
7h ago from Motorsport.com
WorldSBK leader Nicolo Bulega confirms MotoGP switch...
WorldSBK Champion[ship leader] Nicolo Bulega has confirmed he will switch...
7h ago from MotorsportWeek.c...
The messages behind Marc Marquez's shock shoulder...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
VeeKay and Juncos Hollinger Racing claim milestone top...
No description available...
46m ago from Motorsport.com
HRC US President David Salters leaves Honda
Honda Racing Corporation US has announced that David Salters is leaving...
19h ago from MotorsportWeek.c...
Kelvin Fu set to takeover president of Honda Racing...
No description available...
23h ago from Motorsport.com
Winners and losers from the IndyCar season finale at...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Tyre allocation increased for WRC Rally1 crews in Chile
No description available...
8h ago from Motorsport.com
How the FIA plans to support and invest in grassroots...
No description available...
1d ago from Motorsport.com
This is what WRC events could look like under its new...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
Paul Merson makes Arsenal UEFA Champions League...
Paul Merson has claimed Arsenal will fall short in the UEFA Champions...
1h ago from SportsKeeda.com
Ex-Arsenal star believes Arteta has a player 'like a...
Former Arsenal star Paul Merson believes Martin Odegaard being back to his...
3h ago from CaughtOffside.com
'Toughest I've played against' – Ben White is...
Arsenal defender Ben White has named Marcus Rashford as the toughest...
5h ago from CaughtOffside.com
Merson: Arsenal didn't make X factor signing to win...
Arsenal's record last year was amazing in the Champions League and they're...
4h ago from SkySports.com
Comments
Hottest News
Red Bull signs up F1 legend's son to junior programme
Robin Raikkonen, the son of 2007 Formula 1 World... Read More »
2h ago from MotorsportWeek.com
Verstappen warns of ‘big shunts’ at daunting new Madrid...
Max Verstappen is expecting Formula 1’s latest... Read More »
2h ago from F1i.com
Things to know about the heavily upgraded 2027 Formula 2 car
FIA Formula 2 has unveiled its new... Read More »
4h ago from F1Technical.net
