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Pirelli chief hails the importance of F1
Pirelli CEO, Marco Tronchetti Provera is adamant the success of Pirelli as a tyre manufacturer is intrinsically linked to motorsport and says that Formula 1 is an invaluable test bed for his company's products. “To engage in motor sport means to go to the extreme of technology. Providing innovation in both performance and safety is a continuous challenge – it creates an environment in our company where passion prevails. Today’s Pirelli wouldn’t be here without its long term involvement in motor sport.” As for Pirelli's exclusive supplier role at the pinnacle of the sport, Tronchetti Provera said, “F1 for us is a way to test technologies in amazingly varied conditions. Every...
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10y ago from GrandPrix247.com
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