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Heineken signs major F1 sponsorship deal
Ecclestone flanked by Heineken bosses and ambassadors at the launch Heineken has struck a major partnership with Formula One Management that the beer giant promises will revolutionise the sport. Estimated to be worth USD$250 million ($337m AUD) to the championship, the seven-year deal includes title sponsorship of three races alongside pouring, activation and access rights at the majority of F1 events. Planned marketing around the events will include circuit branding, television commercials, digital activations, live fan experiences and packaging/point-of-sale promotions. David Coulthard and Sir Jackie Stewart have been named as ambassadors for the extensive program, which will feature...
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10y ago from SpeedCafe.com
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