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Heineken and Formula 1 confirm multi-year sponsor deal
Dutch brewing company Heineken has announced a multi-year sponsorship deal with Formula 1, which will see the beer brand become a global partner and sponsor of the Italian Grand Prix this season. The partnership, which has been described as 'significant' will see the Italian GP renamed the Formula 1 Gran Premio Heineken D'Italia 2016 and will run for a multi-year term, confirming a new deal with Monza race organisers. As of 2017, Heineken will sponsor three races - which have yet to be named - as well as additional trackside advertising at 'several' races. As part of a deal to become F1's exclusive global beer partner, Heineken will also have 'substantial...
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10y ago from GrandPrixTimes.com
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