News Details
Analysis: How Heineken plans to shake up Formula 1
To steal its own catchphrase, Heineken's new sponsorship deal of Formula 1 could be about to refresh the parts of grand prix racing that other sponsors have been unable to reach. For while Ecclestone's paymasters will be mostly delighted about the extra $200-$250 million added to their coffers over the next few years, the scope of F1's latest deal – and the beer brand's ambitious plans – are poised to deliver something that lifts the sport in ways never dreamed of before. Heineken's vision is not of sitting back and being happy that its trackside logos are broadcast to millions of homes around the world, or that it can use pictures of F1 cars on special edition bottles (although both...
Full Story »
Full Story »
10y ago from Motorsport.com
0
You May Also Be Interested In...
Sorrell shares his vision for F1's future
Along with politicians, bankers and lawyers, it's fair to say that those...
10y ago from Pitpass.com
Massa eyeing Formula E or WEC if he can't secure...
Felipe Massa would wave goodbye to Formula 1 after 15 years competing in...
10y ago from GrandPrixTimes.com
No has Baku night grand prix plans yet
Formula 1's newest street venue has no immediate plans to step up to...
10y ago from GrandPrix247.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
10y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
Honda chooses Luca Marini's crew chief for Fabio...
No description available...
2h ago from Motorsport.com
Moto3 title leader Maximo Quiles secures Aspar Moto2...
Incumbent Moto3 championship leader Maximo Quiles will be promoted to the...
4h ago from MotorsportWeek.c...
Pedro Acosta gives himself 7/10 rating after first...
No description available...
8h ago from Motorsport.com
Marc Marquez's relentless comeback: 'Nobody knows the...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
How to watch IndyCar 2026 at Nashville: Weekend...
No description available...
21h ago from Motorsport.com
FIFA World Cup Final drama and shifting start times...
No description available...
1d ago from Motorsport.com
Pato O’Ward labels Scott Dixon ‘perfect person to...
Pato O’Ward is looking forward to being able to learn new tips and...
2d ago from MotorsportWeek.c...
Kyffin Simpson aims to replicate 2025 Nashville...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
WRC Estonia: Sami Pajari leads after Friday afternoon...
No description available...
2h ago from Motorsport.com
Why return to WRC happy hunting ground is important...
No description available...
6h ago from Motorsport.com
Estonia’s new condensed WRC format “a good...
No description available...
2d ago from Motorsport.com
Arvid Lindblad keen on rally future post-F1 after...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal plotting £60m bid to sign FIFA World Cup...
Arsenal are reportedly looking to snap up Aston Villa centre-back Ezri...
22m ago from SportsKeeda.com
Bid prepared: Arsenal step up interest in signing...
Arsenal are reportedly stepping up their interest in Ezri Konsa and could...
2h ago from CaughtOffside.com
'It's a big if' …but Sky reporter explains...
Arsenal have a background interest in Julian Alvarez this summer, with Sky...
3h ago from CaughtOffside.com
Sources: Arsenal set to 'intensify' transfer mission...
Arsenal are now expected to intensify their search for a new centre-back...
7h ago from CaughtOffside.com
Comments
Hottest News
Max Verstappen sparks red flag in second practice for...
The four-time F1 champion did create quite a mess! Read More »
52m ago from RacingNews365.com
Lewis Hamilton breaks silence on historic Ferrari Madrid...
Following Ferrari's filming day test at the new... Read More »
2h ago from MotorsportWeek.com
LIVE: 2026 F1 Belgian Grand Prix - Spa Free Practice 2
Follow all the live action from Free Practice 2... Read More »
2h ago from RacingNews365.com
