News Details
Analysis: How Heineken plans to shake up Formula 1
To steal its own catchphrase, Heineken's new sponsorship deal of Formula 1 could be about to refresh the parts of grand prix racing that other sponsors have been unable to reach. For while Ecclestone's paymasters will be mostly delighted about the extra $200-$250 million added to their coffers over the next few years, the scope of F1's latest deal – and the beer brand's ambitious plans – are poised to deliver something that lifts the sport in ways never dreamed of before. Heineken's vision is not of sitting back and being happy that its trackside logos are broadcast to millions of homes around the world, or that it can use pictures of F1 cars on special edition bottles (although both...
Full Story »
Full Story »
10y ago from Motorsport.com
0
You May Also Be Interested In...
Sorrell shares his vision for F1's future
Along with politicians, bankers and lawyers, it's fair to say that those...
10y ago from Pitpass.com
Massa eyeing Formula E or WEC if he can't secure...
Felipe Massa would wave goodbye to Formula 1 after 15 years competing in...
10y ago from GrandPrixTimes.com
No has Baku night grand prix plans yet
Formula 1's newest street venue has no immediate plans to step up to...
10y ago from GrandPrix247.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
10y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP bans front holeshot devices immediately, tweaks...
No description available...
2h ago from Motorsport.com
Aprilia says past incidents prompted appeal against...
No description available...
7h ago from Motorsport.com
Winners and losers from MotoGP's frantic Czech Grand...
No description available...
9h ago from Motorsport.com
Popular On IndyCarToday.com
David Malukas upbeat despite another near miss for...
On Sunday’s IndyCar race from Road America, David Malukas crossed the...
1h ago from MotorsportWeek.c...
How Christian Lundgaard went from zero to hero at Road...
No description available...
2h ago from Motorsport.com
Will Power and Graham Rahal at odds over last lap...
On the final lap of Sunday’s IndyCar event from Road America, veterans...
5h ago from MotorsportWeek.c...
IndyCar Road America – Race Results
Qualifying for the NTT IndyCar Series was held Saturday afternoon, with...
21h ago from MotorsportWeek.c...
Popular On TotalWRC.com
Vital step made towards USA return on 2027 WRC calendar
No description available...
3d ago from Motorsport.com
FIA president sets timeline to announce new WRC...
No description available...
4d ago from Motorsport.com
Kalle Rovanpera ready to resume motorsport career...
No description available...
6d ago from Motorsport.com
Popular On GunnersToday.com
Arsecast Extra Episode 700 – 22.06.2026
Welcome to another Arsecast Extra, the Arsenal podcast, with myself and...
3h ago from Arseblog.com
From France: Arsenal & Tottenham set to battle...
Crysencio Summerville is set to leave West Ham United before the new...
5h ago from CaughtOffside.com
Report: Arsenal step up talks to sign Georgian...
Arsenal are interested in signing the Georgia under-21 international...
6h ago from CaughtOffside.com
Bad news for Arteta: Arsenal face Real Madrid blow in...
Arsenal’s pursuit of Ayyoub Bouaddi could become far more complicated,...
10h ago from CaughtOffside.com
Comments
Hottest News
Isack Hadjar says Max Verstappen doesn't hide anything...
Red Bull Racing driver Isack Hadjar revealed some... Read More »
1h ago from GrandPrix247.com
Red Bull and Honda F1 partnership kept alive thanks to odd...
Red Bull's F1 association with Honda may have... Read More »
1h ago from GPFans.com
Why eating my badly chosen words last year about Lewis...
I said a few things last year about Lewis... Read More »
1h ago from MotorsportWeek.com
