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McLaren extends Johnnie Walker partnership
McLaren-Honda has announced a multi-year extension to its long-standing partnership with Johnnie Walker. Diageo's world-famous scotch whisky brand has been a partner of McLaren since 2005, last year celebrating its 10th anniversary with the team. In that period, McLaren and Johnnie Walker have showcased a number of innovative partnership strategies. Central to the collaboration has been both brands' commitment to the 'Join The Pact' campaign - an international social responsibility initiative that encourages people around the world to make their commitment to never drink and drive. Johnnie Walker's 10-year sponsorship of McLaren has given it a stable and consistent platform upon which to...
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10y ago from Pitpass.com
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