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Analysis: Channel 4, proper F1 coverage or dumbed-down TV?
Channel 4 unveiled its Formula 1 coverage team on Tuesday, promising a more "fun" experience for the fans. But what does that mean, and will it attract new audiences? Jonathan Noble investigates. Channel 4 makes no bones of the fact that it wants to stamp its own personality on Formula 1 coverage this year. And for a channel that knows a thing of two about going after mass market entertainment programmes – think Gogglebox, The Big Breakfast, the original Big Brother – its new F1 presenter Steve Jones confesses that bringing a bit more fun to F1 on television is essential. "We're hoping to bring that Channel 4 presence to it, in the sense of making it just a little bit...
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