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Force India winter diary part five - Media head
We’re approaching the end of our winter odyssey with the Sahara Force India team and it’s time to meet the man who made it all possible, the somewhat reticent Will Hings. Will is the team’s media head and like all good spin doctors, he prefers to lurk in the shadows than be centre stage. Talking about the team’s communications is effectively breaking the “fourth wall,” because the way it’s meant to work in media land is that you see the F1 swan gliding gracefully across the waters of press releases, film clips and social media, without noticing the poor person who is frantically paddling away below the surface to achieve this state of grace. ©JamesMoyPhotography “Our...
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