News Details
Formula 1 struggling to tap the female dollar
When Claire Williams was appointed vice-principal of the Williams Formula One team, she hoped her promotion and the presence of Susie Wolff as test driver might open the door to an untapped market. With women making up some 40 percent of the audience, it seemed a good time to approach brands more interested in female consumers than the average petrolhead. The response was hardly deafening: 'I said [to the Williams sponsorship people] ‘Let's go out there, let's really go hard at female brands'. And not one of them [brands] was interested,' Williams, who was appointed deputy to father Frank in 2013, told Reuters. It has now been 40 years since the sole occasion where a woman finished...
Full Story »
Full Story »
11y ago from GrandPrix247.com
0
You May Also Be Interested In...
Lotus run at Brands Hatch
Lotus conducted one of their allotted 2015 filming days at Brands Hatch on...
11y ago from SkySports.com
Good little dictator Ecclestone best for F1 - Briatore
Controversial former Renault team principal Flavio Briatore believes...
11y ago from GrandPrixTimes.com
Spanish GP: Preview - Williams
The Catalunya circuit on the outskirts of Barcelona is well known to the...
11y ago from Pitpass.com
Massa: My dream remains to win the Formula 1 title
Formula 1 veteran Felipe Massa says he has no plans to leave Williams or...
11y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Honda announces David Alonso to join MotoGP setup on...
Honda HRC has confirmed its signing of current Moto2 star David Alonso on...
3h ago from MotorsportWeek.c...
Fabio Quartararo completes Honda switch for 2027...
Fabio Quartararo has signed a deal to join Honda for the 2027 MotoGP...
2h ago from MotorsportWeek.c...
Honda signs David Alonso for 2027 without confirming...
No description available...
4h ago from Motorsport.com
Honda confirms Fabio Quartararo signing on a two-year...
No description available...
3h ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar Nashville – Race Results
On Monday afternoon, following a delay due to inclement weather on...
13h ago from MotorsportWeek.c...
Alex Palou takes victory in delayed Music City Grand...
The NTT IndyCar Series completed its race around Nashville Superspeedway...
14h ago from MotorsportWeek.c...
Josef Newgarden denied home repeat victory, finishes...
No description available...
13h ago from Motorsport.com
Popular On TotalWRC.com
The important lesson Oliver Solberg put into practice...
No description available...
1d ago from Motorsport.com
What a maiden WRC win in Estonia means to Sami Pajari
No description available...
1d ago from Motorsport.com
Sami Pajari and Marko Salminen triumph on Rally Estonia
The next generation of WRC stars continued to shine in Estonia as Sami...
2d ago from MotorsportWeek.c...
WRC Estonia: Sami Pajari claims sensational maiden WRC...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
Why Arsenal actually walked away from a deal for Aston...
Arsenal’s failed pursuit of Aston Villa’s leading attacker was not...
58m ago from CaughtOffside.com
Latest: Arsenal stance on Bruno Guimaraes as Gunners...
Arsenal remain interested in strengthening their midfield with another...
1h ago from CaughtOffside.com
Man United and Arsenal midfield target turns down new...
Manchester United and Arsenal have both received encouragement in their...
3h ago from CaughtOffside.com
Arsenal, Chelsea and Man Utd target Scott rejects new...
Alex Scott has turned down a new Bournemouth contract amid strong interest...
5h ago from SkySports.com
Comments
Hottest News
Palou strums his way to Music City glory with Monday...
Talk about a killer weekend for Spain! Just one... Read More »
1h ago from F1i.com
Martin Brundle issues ‘ASAP' plea for F1 to...
Martin Brundle has issued a plea for Formula 1... Read More »
2h ago from MotorsportWeek.com
Mercedes F1 blow after Red Bull 'sign Kimi Antonelli scout'
The Mercedes F1 driver scout credited with... Read More »
1h ago from GPFans.com
