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F1 management is blockage for sponsors says Lopez
Gerard Lopez has hit out at F1's "archaic management". Refuting rumours he is looking for new investors to replace the Lotus boss, F1 supremo Bernie Ecclestone earlier this month insisted the Luxembourger is "a friend". But Lopez, who at the end of last season was leading the charge as angry midfield teams demanded more income, remains highly critical. "TV ratings are declining steeply whereas the show on track is exceptional," he told the French magazine Auto Hebdo. Lopez said F1 must reach out to younger fans via the internet and social media, and also hit out at the sport's lack of a "genuine marketing department". An entrepreneur and businessman,...
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11y ago from GrandPrix.com
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