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Hamilton opens first trading-card flagship
Jul.31 Lewis Hamilton has opened the first flagship store for his new trading-card business in Frankfurt. ‘Card Culture by Lewis Hamilton' is a joint venture between the seven-time world champion's investment company and Dave and Adam's Card World, with further stores planned across Europe, Australia, the Middle East and Asia. 'Through Card Culture, I believe we have a significant opportunity to tap into the culture around trading cards in a way no one has been able to before,' Hamilton said. The Ferrari driver says the idea grew from collecting football cards as a child. 'I remember being in school and the excitement of opening up packs of cards,' he said. 'It was a small...
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