Formula 1's move into the betting world could hit a serious roadblock in the United Kingdom after British bookmakers agreed to stop advertising their services during live sports. Gambling advertising has come under more scrutiny in the UK, with football broadcasts especially flooded with adverts for live betting odds. In September this year, F1 confirmed that Liberty Media had struck a $100million deal with Interregional Sports Group (ISG) to secure deals with bookmakers on local and global terms. It was suggested that the deal would allow betting sponsors to advertise on electronic boards at race tracks and display graphics on-screen including, potentially, live odds on the race...
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