Dutch brewer Heineken's sponsorship deal with Formula One, announced last week, has led to renewed calls from European campaigners for a ban on alcohol sponsorship in the sport. European Alcohol Policy Alliance network Eurocare, which groups public health and non-governmental organisations, said on Tuesday it wanted stronger legislation from the European Commission and member states. France, a country without a Formula One grand prix, already bans alcohol sponsorship of sporting events. 'F1 should ask themselves if they want to be a motorsport or an alcohol brand event,' said Eurocare general secretary Mariann Skar in a statement that estimated the Heineken deal to be worth $150 million to...
Full Story »