Bernie Ecclestone says he is not interested in attracting young fans to Formula 1, claiming that they are the wrong demographic for the sport's sponsors. In a year in which Formula 1 has been attempting to reach out to social media to attract younger fans, Ecclestone says that such a task is pointless in the sport. "I'm not interested in tweeting, Facebook and whatever this nonsense is," Ecclestone told Campaign Asia-Pacific. "I tried to find out but in any case I'm too old-fashioned. I couldn't see any value in it. And, I don't know what the so-called 'young generation' of today really wants. What is it? "Now, you're telling me I need to find a channel to get this...
Full Story »