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Haas appoints chief marketing officer
Haas F1 Team has named Adam Jacobs as its chief marketing officer (CMO). He will lead brand strategy and partnership development for the Haas team, which will make its debut in 2016, becoming the first American-led F1 team in 30 years.Jacobs comes to Haas from Anheuser-Busch where he was the sports marketing manager for the company's Budweiser brand in NASCAR and the Bud Light brand in the NFL and college sports. In that role, he oversaw sponsorship programs collectively valued in the billions, which included Budweiser's sponsorship of Kevin Harvick in the NASCAR Sprint Cup Series and the Bud Light Hotel during Super Bowl XLVIII in New York City.'Adam came highly recommended to Haas F1...
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