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Prestige put Miami on the F1 map, but are 'traditional' fans the way forward?
The Miami Grand Prix might only have been on the Formula 1 calendar since 2022, but it has very quickly earned itself a reputation of being a race where people want to be seen. Not everybody by any stretch, but the image of the South Florida race has had a major focus on being unashamedly Miami, and providing high-end entertainment and opportunities. A-listers flocked to it in the opening two years, and ticket prices remained high as the organizers put on a festival in Miami Gardens. That’s not something that has been lessened heading into the third iteration of the grand prix, but the race’s president Tyler Epp says there has also been more of a leaning into the core culture of racing...
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