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Williams secures huge new Atlassian title partnership deal
Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian software company that has a base in the United States, and reported revenue of $4.4billion for the 2024 fiscal year. Reflecting the ongoing attraction of Formula 1 to tech brands, a title partnership with Williams has been announced that officially sees the team become Atlassian Williams Racing, with Williams saying the size of the deal reflects its historical standing within the sport.
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