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Williams signs up Atlassian as long-term F1 title partner
©Williams Phillip van Osten
11/02/2025 at 12:1911/02/2025 at 12:42 Williams Racing has announced a landmark long-term title partnership deal with Australian software and service management giant Atlassian. This multi-year agreement, the largest in the F1 team's storied 48-year history, sees the Grove-based outfit rebranded as Atlassian Williams Racing. The collaboration brings together two organisations that champion teamwork – Williams, with its legacy of excellence in Formula 1, and Atlassian, whose cutting-edge AI-powered collaboration software fuels innovation across industries. A Vision for Transformation As Official Title Partner, Official Technology Partner, and Official...
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