News Details
Ferrari Announces Multi-Year IBM Sponsorship Ahead of Lewis Hamilton Move
Ferrari has announced a multi-year sponsorship deal with tech giant IBM, who will join the team as a “premium partner” starting January 1, 2025. This new partnership marks a fresh chapter for Ferrari as Lewis Hamilton makes his much-anticipated move from Mercedes. The collaboration with IBM follows Ferrari's earlier title sponsorship deal with Hewlett Packard announced ahead of the Miami Grand Prix. The Scuderia states that the IBM partnership aims to “redefine digital transformation” with a focus on enhancing fan experience and engagement both on and off the track. Ferrari clarified that IBM’s role as a “premium partner” will center on IT consulting, with both companies...
Full Story »
Full Story »
3mo ago from Formula1News.co.uk
0
You May Also Be Interested In...
Ferrari's upturn encouraging Lewis Hamilton ahead of...
Lewis Hamilton has expressed that Ferrari's uptick in competitiveness has...
3mo ago from MotorsportWeek.com
F1 veterans Alonso, Hamilton slam Pirelli wet tyres
Nov.4 Fernando Alonso has joined fellow Formula 1 veteran Lewis Hamilton...
3mo ago from OneStopStrategy.com
Lewis Hamilton to demo Ayrton Senna's 1990 McLaren F1...
Lewis Hamilton has been confirmed as the mystery driver of the planned...
3mo ago from MotorsportWeek.com
Lewis Hamilton pleads with F1 to improve wet running...
Lewis Hamilton has called on F1 to provide "better tyres" to...
3mo ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
The winners and losers from MotoGP pre-season testing
No description available...
19h ago from Motorsport.com
Martin will “definitely" race in MotoGP’s...
No description available...
23h ago from Motorsport.com
Brad Binder: KTM making ‘small steps' to improve...
Brad Binder says KTM have made “some small steps” in the final MotoGP...
1d ago from MotorsportWeek.c...
Joan Mir: Honda ‘closer than ever' to MotoGP...
Joan Mir says he hopes Honda “has learned from its mistakes”...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Rinus VeeKay locks down the last open IndyCar seat
No description available...
1d ago from Motorsport.com
Rinus VeeKay fills IndyCar’s last open seat with...
Dale Coyne Racing has announced that Rinus VeeKay will drive for the team...
1d ago from MotorsportWeek.c...
Doug Boles named IndyCar President in leadership...
The NTT IndyCar Series announced on Tuesday morning that longtime...
4d ago from MotorsportWeek.c...
Andretti Global shows off new liveries for 2025...
Andretti Global has revealed a trio of new liveries for the team’s cars...
1w ago from MotorsportWeek.c...
Popular On TotalWRC.com
Elfyn Evans under pressure on Rally Sweden –...
Elfyn Evans and Scott Martin maintained their lead on Rally Sweden after...
17h ago from MotorsportWeek.c...
How Toyota plans to manage Rally Sweden grandstand...
No description available...
15h ago from Motorsport.com
“Messy” startline incident dents Fourmaux’s...
No description available...
22h ago from Motorsport.com
Elfyn Evans clings on to Rally Sweden lead
Elfyn Evans and Scott Martin lost the lead of Rally Sweden twice, once to...
1d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Leicester 0-2 Arsenal: Nwaneri shines as Merino grabs...
Match report – Player Ratings – Arteta reaction – Video...
1h ago from Arseblog.com
'We're not going to stop' - Mikel Arteta issues title...
No description available...
3h ago from SportsKeeda.com
Arsenal looking to sign ‘best finisher in the...
A number of teams in the Premier League would be looking to sign a new...
3h ago from CaughtOffside.com
Barcelona target informs Lamine Yamal he plans to join...
No description available...
3h ago from SportsKeeda.com
Comments
Hottest News
Formula E: Rowland takes dominant victory in second Jeddah...
Having finished second yesterday, Nissan driver... Read More »
1h ago from F1Technical.net
Boy or girl? Kelly Piquet’s baby shower hints at gender...
Earlier this week, Kelly Piquet seemed to be... Read More »
2h ago from GPBlog.com
Lewis Hamilton Warned Charles Leclerc Will Beat Him As...
Lewis Hamilton may face a tough challenge against... Read More »
2h ago from Formula1News.co.uk