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Commercial Director at Williams: 'Focus on US fans'
In Logan Sargeant, Williams have an American driver this season. For the British team, moving the youngster from Formula 2 to Formula 1 could be seen as a publicity stunt, as F1's popularity in the US is skyrocketing. Article continues under ad Commercial director James Bower is well aware that F1 is booming in the United States, he replied to a question from GPblog. "I think clearly as you'll all be aware, there's a huge growth and momentum in Formula 1 in America, beyond anything you can see in the broadcast numbers and data." Read more Official: Gulf returns to Formula 1 as sponsor of Williams An important role for Sargeant With Sargeant, there is a driver to appeal to these...
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1y ago from GPBlog.com
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