Formula E is marking the advent of its Gen3 era by introducing an all-new look and branding for the all-electric series. Formula E will roll out its radical third-generation machine in Mexico City on January 14 against the backdrop of a new identity and logo "inspired by the instant torque of electric acceleration". "At the heart of the new system is the Torque Loop that represents the excitement and energy at the core of the brand and the sport," stated Formula E. "This self-sustaining loop is the source of the new logo, typeface and the brand’s new animation principles." Formula E's rebranding will be rolled out over the coming days, weeks and months...
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